History
We have loved liquids since 1993
Our global success story began in 1993 as a P.O.S. Marketing + Vertrieb GmbH: the MBG Group has always been characterised by a clear growth course in the liquid market. With innovative own brands, well-known sales brands and unparalleled drive, we establish strong brands in the catering industry and retail around the world. With over 250 employees, the MBG Group currently generates over €240 million.
2024
Relaunch:
SALITOS MOJITO Export
Produktlaunch:
SALITOS Mango Margarita 3l,
effect® GRAPE MINT,
effect® HABIBI BERRY
Change:
SALITOS „Tequila“ to „Original“
2023
Product launch:
LP 4:20 Single-use e-cigarette, effect® Ice Sticks
2023
Product launch:
GOLDBERG Premium Cola, SALITOS Strawberry Margarita, HAYNES Finest Caribbean Rum
2022
Product launch:
SCAVI & RAY Crema di Limoncello, GOLDBERG Wild Berry, effect® Coconut Blueberry, effect® Bubble Gum, MEYER’s Bitter in a slim clay bottle
2022
Product launch effect® WATERMELON SPLASH
Launch of SEARS alcohol free; SEARS Original and SEARS Gin
2021
Extention of HENDERSON AND SONS Product range with quinoa snacks (Hot Chilli/Spicy Tomato)
2021
Extention of HENDERSON AND SONS Product range with nut varieties (Crunchy/Wasabi/Selected Mix)
2021
Launch of SALITOS Pink
Extension of GOLDBERG range with Pink Grapefruit and Mediterranean Tonic
2021
Extension of Ready-to-Drink range with effect Vodka & Guava as well as 9 MILE Vodka & Lemon and Vodka & Maracuja
2020
Product launch of SCAVI & RAY Prosecco DOC Rosé as well as Alla Vaniglia
SCAVI & RAY line extension of pure grape vine range
2020
Product Launch:
effect® BCAA Energy (4 Varieties)
2020
Acquisition of the sales and distribution rights for CUTTY SARK Scotch Whisky
Product launches of MAHIKI WHITE Coconut and MAHIKI White coconut Pina Colada and Cherry premixes
2019
Launch of the brand 9 MILE Vodka
Acquisition of the sales and distribution rights for the MERMAID as well as PUERTO DE INDIAS gin ranges
2019
Product launch effect® BLACK AÇAÍ and facelift of the effect® Vodka & Energy premix can
2019
Product relaunches of SALITOS Cerveza and SALITOS Tequila Spirits
2017/2018
Extension of the HENDERSON AND SONS range with four popcorn tastes
2017/2018
Extension of the GOLDBERG range with INDIAN HIBISCUS TONIC and JAPANESE YUZU TONIC
2017/2018
Product launches of SUCCO DI MORELLI Bellini, effect® new flavours (5 tastes), launch of ganic® teas in Austria, range extension for JOHN’S
2017/2018
Product launches of DOS MAS HAZEL SHOT
Share acquision of Taihiti Ltd. with an exclusive distribution agreement for the Mahiki rum portfolio
Acquisition of the distribution rights for the brand SILENT POOL gin
2017/2018
Acquisition of the sales and distribution rights for the AriZona range
Acquisition of the sales and distribution rights for the Schneider & Levi range of premium spirits
Product launch: Lineextender John’s
2016
Product launch:
DOS MAS KISS SHOT, CAZCABEL TEQUILA Reposado,
Expansion of the GOLDBERG range with GOLDBERG Ginger Beer
2016
Product launches of SCAVI & RAY Al Cioccolata, Lambrusco and Moscato
2016
Product launch:
HENDERSON AND SONS Frozen Smoothies
2016
Product launch:
HENDERSON AND SONS Tortilla Chips, Dips, Nuts
2016
Acquisition of the sales and distribution rights for the brands DICTADOR Rum and Muli68 Herbal Liqueur
Product launch: SALITOS BLUE
2015
Product launch of GOLDBERG Bone-Dry Tonic, DOS MAS PiNK SHOT and DOS MAS FiRE SHOT
2015
Product launches of SCAVI & RAY Prosecco Superiore Valdobbiadene DOCG, SALITOS Tequila / Ice Alubottle
2015
Acquisition of the worldwide distribution rights for the AQUA GYM brand
Acquisition of the distribution rights for Spain and Germany for the brands CAZCABEL and Feel Good Teas
Launch of the brand IL SANTO
2014
Product Launch:
THREE SIXTY VODKA BLACK 42 Edition
Extension of the GOLDBERG range with the addition GOLDBERG Soda Water
2014
Product launches:
SCAVI & RAY ALCOHOL FREE: SPARKLING,
ROSATO, IL ROSSO and IL BIANCO
SCAVI & RAY PROSECCO MOMENTO D’ORO
2013
Launch of the brands GOLDBERG, SEARS and ACQUA MORELLI
2012
Introduction of the SCAVI & RAY line extender
SCAVI & RAY HUGO and White Grape Establishment of the MBG FOODSERVICE GmbH
2011
Product launch SCAVI & RAY SPRIZZIONE
Launch of the brand DOS MAS
Outright purchase of the JOHN’S Cordial trade mark Relaunch of the brand and product range
The acquisition of the sales and distribution rights for ganíc® vitamin water
Launch of effect® Energy Sticks
2010
Launch of SCAVI & RAY Winery: IL BIANCO and IL ROSSO, GRAPPA ORO 1,75 l
Product launch SCAVI & RAY Ice Prestige
2009
Launch of the brand MASAI – The Marula Flavoured Cider
Acquisition of the sales, marketing and distribution rights in Germany for the premium water brand PERRIER
Acquisition of the sales, marketing and distribution rights in Germany for the Herbal Lemonade Almdudler
2008
Launch of effect® zero
Relocation of operations to new headquarters in Paderborn
Acquisition of the distribution rights for the herbal spirit MEYER’S BITTER from E. Eduard Meyer GmbH, Stadthagen
2007
Launch of the umbrella brand SCAVI & RAY Winery
Growth of the SALITOS range with the additions of SALITOS CERVEZA and SALITOS MOJITO
2006
Appointed exclusive German importer for Snapple
Appointed the exclusive German representative for Rose’s Cordials
Awarded the sole agency and distribution rights for Orangina in Germany
2005
Acquisition of the worldwide distribution rights for the SCAVI & RAY Prosecco brand
Change of name to MBG INTERNATIONAL PREMIUM BRANDS GmbH
2004
Launch of the THREE SIXTY VODKA brand
2003
Acquisition of the exclusive representation rights for the WATER JOE® brand
2002
Launch of the effect®, SALITOS ICE and SALITOS GINGER ALE brands
2000
Launch of the brand SALITOS TEQUILA FLAVOURED Beer
Long term marketing and distribution agreement with the Salitos Brewing Company
1998
Renaming to Miller Brands Germany GmbH (MBG)
1995
Long term sales, marketing and distribution contract with the Miller Brewing Company
1994
Key agency for SOL Mexican Beer
1993
Formal incorporation of P.O.S. Marketing + Vertrieb GmbH
