A classic right from the outset. A legend to this day.

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SALITOS ORIGINAL

VIVA LA VIDA! VIVA SALITOS!

True to the motto ‘VIVA LA VIDA! VIVA SALITOS!’ the lifestyle brand with its South American flair develops legendary products for the different market requirements throughout the world. This passion for craftsmanship and uncompromising quality of taste is the basis for international success in over 55 countries.

Strong sales

Over 30 million bottles sold

High-flyers

%

All varieties increased by 79% in 2022

Full contact

More than 684 million social media contacts

Awarded by the industry

More variety

Everything inside is for the best taste!

SALITOS offers a diverse portfolio and sets standards with successful flavours and a unique look. As a result, SALITOS has become one of the leading brands in an extremely fast-growing segment. SALITOS always impresses with new ideas, unparalleled passion and strong ideas for above-average sales.

The spirit of tequila

SALITOS goes back to the roots

SALITOS on Instagram

SALITOS SPOT GUIDE Pt. 1📍🌴

Die besten Summer Spots. Die schönsten Beach Clubs. Die coolsten Locations Deutschlands.
Mit unserem neuen Format nehmen wir euch mit, an Orte, an denen Sommer, gute Drinks und Beachfeeling zuhause sind🌴🍻

Den Auftakt macht der @mauibeachsilbersee in Haltern am See, mit feinem Sand, Beachfeeling und unseren SALITOS Daybeds & Sonnenliegen.

📍 Wart ihr schon mal dort? Welchen Spot sollen wir als Nächstes besuchen? 👇

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SALITOS SPOT GUIDE Pt. 1 📍🌴

The best summer spots. The most beautiful beach clubs. The coolest locations across Germany.

With our new series, we’re taking you to places where summer, great drinks, and beach vibes feel right at home. 🌴🍻

Our first stop: @mauibeachsilbersee in Haltern am See – featuring fine sand, true beach vibes, and our SALITOS daybeds & sun loungers.

📍 Have you been there yet? Which spot should we visit next? 👇
Behind the Decks. 🎧🌴

Unsere DJs haben nicht nur die SALITOS Beach Party unvergesslich gemacht, sie haben auch im Quick Interview ein paar spannende Einblicke gegeben!☀️

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Behind the Decks. 🎧🌴

Our DJs didn’t just make the SALITOS Beach Party unforgettable—they also gave us some exclusive behind-the-scenes insights in a quick interview!☀️
Wie öffnest du dein SALITOS?🍻☀️
Die SALITOS Beach Party 2026 war next level! Danke an alle, die mit uns den Strand übernommen haben. 🌴☀️

See you at the next one. 🍻

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SALITOS Beach Party 2026 was on another level. 🌴☀️
Thanks to everyone who came out and took over the beach with us. 🌴☀️

See you at the next one. 🍻
POV: Du bist auf der legendärsten Beach Party in NRW 🌴🍻

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POV: You’re at the most legendary beach party in NRW 🌴🍻
Ihr habt die Beach Party unvergesslich gemacht!🌴🍻
Wer soll nächstes Jahr unsere Bühne abreißen? Droppt eure DJ-Wünsche! 👇🏼

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You made this Beach Party unforgettable! 🌴🍻
Who should tear up our stage next year? Drop your DJ wishes in the comments! 👇🏼
Was. Für. Ein. Tag. 🔥☀️

Trotz extremer Hitze habt ihr die SALITOS Beach Party zu etwas ganz Besonderem gemacht. Mit eurer Energie, eurer guten Laune und eurer Lust zu feiern habt ihr den Beach zum Beben gebracht. 💛🌴

Ein riesiges DANKE an jeden Einzelnen, der dabei war und mit uns diesen unvergesslichen Tag erlebt hat. Genau ihr habt diese Party legendär gemacht! 🙌
GASTRONOMY

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.

Customers

Over 8,900 gastronomy customers

Turbocharged sales

Over 1,500 connected beverage wholesalers

Top gastronomy

Almost 70% of Germany’s top restaurants trust us

RETAIL SECTOR

POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.

Customers

We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

Brand Management
Theresa Steltenkamp
Phone +49 5251 546 0

Downloads
For more information, see the downloads below.