Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Turbocharged sales
Social Media
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
COCONUT BLUEBERRY Slushi aus der @ninja.deutschland Gefriergetränkemaschine. 😍❄️🥥 Der Sommertrend 2025 kann so easy sein ✌️
Welches Slushi sollen wir als Nächstes machen?
#effect #effectenergy #effectyourenergizer #ninja #ninjaslushi #slushi
Racing am Nürburgring 🏁💥 mit dem effect® Audi R8 GT3 – full throttle, straight vibes!
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Racing at the Nürburgring 🏁💥 with the effect® Audi R8 GT3 – full throttle, straight vibes!
🏎️: @lemmerzpierre
🤝: @patrickschneider_up2race
#effect #effectenergy #effectyourenergizer #racing #racecar #motorsport #nürburgring #grünehölle
WHAT AN EXPERIENCE! 🏎️💥🏁 Gemeinsam mit unserem Gewinner ging’s ab auf den Nürburgring – 25 km, 73 Kurven, steile Abfahrten und Vollgas durch die grüne Hölle. Ein Ride, den @a.m.b.pics und seine Freundin Lea nie vergessen werden! 🙌 Danke an unsere Partner für diese Experience! 🤝🔥
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WHAT AN EXPERIENCE! 🏎️💥🏁 Together with our winner, we hit the Nürburgring – 25 km, 73 corners, steep descents, and full throttle through the Green Hell. A ride that @a.m.b.pics and his girlfriend Lea will never forget! 🙌 Big thanks to our partners for making this experience possible! 🤝🔥
#effect #effectenergy #effectyourenergizer #racing #car #nürburgring
POV: ein ganz normaler Donnerstagabend in der WG 🥵🔥
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POV: Just another regular Thursday night in the shared apartment 🥵🔥
#effect #effectenergy #effectyourenergizer #energydrinks #effectmix #readytodrink #readytoparty #rtd
@createdbymaxi
🔥 Fruchtig, frisch, energiegeladen! Unsere Limited Edition effect®️ PINK GRAPEFRUIT kommt ab Mitte März in den Handel! Wer ist ready für den neuen Energy-Kick? 😍💥
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🔥 Fruity, fresh, and full of energy! Our Limited Edition effect®️ PINK GRAPEFRUIT hits stores mid-March! Who’s ready for the new energy kick? 😍💥
#effect #effectenergy #effectyourenergizer #pinkgrapefruit #newtaste #new
Ever tried HABIBI BERRY? 🍇👊💥
#effect #effectenergy #effectyourenergizer #habibi #berry #energydrink #car #caredit
ON THE WAY TO THE NEXT PARTY WITH ICE-COLD effect® MIX 🖤🙌
#effect #effectenergy #effectyourenergizer #energydrink #rtd #readytodrink #readytoparty #9mile #9milevodka
🚨GEWINNSPIEL BEENDET🚨
Da die AirWheels so gut bei euch ankamen, geht es jetzt in die 2. Runde! 👊💥
🔥 Obendrauf gibt’s unsere neue Sorte PINK GRAPEFRUIT.
So bist du dabei:
1️⃣ Beitrag liken
2️⃣ @effectenergy folgen
Für extra Karmapunkte: Teile den Beitrag in deiner Story und erhöhe deine Gewinnchancen.
VIEL GLÜCK 🤝👀
Teilnahmeschluss: 24.03.2025, 13:00 Uhr
Gewinner werden ausschließlich über den @effectenergy Account informiert. Alles andere ist Fake!
Teilnahmebedingungen: Das Gewinnspiel steht in keinem Zusammenhang mit META und wird nicht von der Plattform gesponsert, unterstützt oder organisiert. Teilnahme ab 18 Jahren und nur aus Deutschland. 🇩🇪 Keine Barauszahlung oder Umtausch des Gewinns. Der Rechtsweg ist ausgeschlossen.
#effect #effectenergy #effectyourenergizer #energydrink #energy #pinkgrapefruit #giveaway #airwheel
GETTIN‘ READY FOR THE WEEKEND. 👊💥 Habt ihr euren effect® Vorrat schon aufgefüllt?
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GETTIN’ READY FOR THE WEEKEND. 👊💥 Have you stocked up on your effect®️ yet?
#effect #effectenergy #effectyourenergizer #energydrink #weekend #weekendvibes
effect®️ MIX bekommt ein freshes Upgrade! ❤️🔥 Grab it! Taste it! Was haltet ihr vom neuen Design? 👊
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effect®️ MIX gets a fresh upgrade! ❤️🔥 Grab it! Taste it! What do you think of the new design? 👊
#effect #effectenergy #effectyourenergizer #effectmix #rtd #readytoparty #readytodrink
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Top gastronomy
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
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