The classic energy drink.

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effect® CLASSIC ENERGY

Unmistakable taste. Unavoidable enthusiasm.

effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 250 million cans sold in 2023

Social Media

More than 285 million social media contacts

Awarded by the industry

CLASSIC TASTE

effect® CLASSIC Energy is our origin.

It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.

More energy.

Discover our entire range

effect® on Instagram

LAST MINUTE HALLOWEEN DRINK INSPO 🎃 schaurig süß, cotton-candy vibes 🍬💗 mit effect® BUBBLE GUM – trust me, it hits 👀
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LAST MINUTE HALLOWEEN DRINK INSPO 🎃 spooky sweet, full of cotton-candy vibes 🍬💗 made with effect® BUBBLE GUM – trust me, it hits 👀

#effect #effectenergy #effectyourenergizer #halloween #spooky #spookyseason #drink #drinksinspo
Wenn die Nacht lebt – bleib wach. 👻🦇
effect®️ Energy – dein Boost für Halloween.
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When the night comes alive – stay awake. 👻🦇
effect®️ Energy – your boost for Halloween.

#effect #effectenergy #effectyourenergizer #halloween
Ghoul’s Guava Elixir ⚡️ Dieser spooky Drink hat nicht nur eine krasse Farbe, sondern ist auch schnell zubereitet – perfekt für deine Halloween-Party! 💀

Rezept:
100 ml effect®️ GUAVA MASSIVE
100 ml Sprite
20 ml Blue Curaçao
10 ml Grenadine

Happy Halloween! 🎃
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Ghoul’s Guava Elixir ⚡️
This spooky drink doesn’t just look insane – it’s super easy to make and perfect for your Halloween party! 💀

Recipe:
100 ml effect®️ GUAVA MASSIVE
100 ml Sprite
20 ml Blue Curaçao
10 ml Grenadine

Happy Halloween! 🎃

#effect #effectenergy #energydrink #halloween #spooky #spookyseason #horror #halloweendrinks
effect® goes Vienna! 🚀 Kostenlose Drinks, 100% Geschmack & Energy-Boost! Next stop? Drop deine City in die Comments… 🤜🤛
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effect® goes Vienna! 🚀 Free drinks, 100% flavour & energy boost! Next stop? Drop your city in the comments… 🤜🤛

#effect #effectenergy #effectyourenergizer #sampling #forfree #drinks #wien #vienna
🔥 Euer TUNE IT UP-Favorit? JONAS H.! 🔥

BMW E46 Coupé | 231 PS | 3.0L Power pur
Hat er das Zeug zum Mega-Tuning im Wert von 20.000 €?

👉 VOTE jetzt für Jonas!
tuneitup.effect-energy.com
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🔥 Your TUNE IT UP favorite? JONAS H.! 🔥

BMW E46 Coupé | 231 HP | Pure 3.0L Power
Does he have what it takes to win the €20,000 tuning boost?

👉 VOTE now for Jonas!
tuneitup.effect-energy.com

#effect #effectyourenergizer #effecttuneitup #effectenergy #tuneitup #votevote #votevotevote #giveaway #tuning #tuningcar #tuningcars #bmw #bmwpower #bmwe46 #e46couре #e46life #e46bmwnation #e46gang
🔥 Eure TUNE IT UP-Favoritin? LUISA K.! 🔥

Audi A3 8Y S-Line | 150 PS | 2.0L Diesel-Power
Hat sie das Zeug zum Mega-Tuning im Wert von 20.000 €?

👉 VOTE jetzt für Luisa!
tuneitup.effect-energy.com
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🔥 Your TUNE IT UP favorite? LUISA K.! 🔥

Audi A3 8Y S-Line | 150 HP | Pure 2.0L Diesel Power
Does she have what it takes to win the €20,000 tuning boost?

👉 VOTE now for Luisa!
tuneitup.effect-energy.com

#effect #effectyourenergizer #effecttuneitup #effectenergy
#tuneitup #votevote #votevotevote #giveaway #tuning
#tuningcar #tuningcars #audi #audia3 #audia38y #audiclub
#audilove #audilife
GASTRONOMY

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.

Customers

Over 8,900 gastronomy customers

Turbocharged sales

Over 1,500 connected beverage wholesalers

Top gastronomy

Almost 70% of Germany’s top restaurants trust us

RETAIL SECTOR

POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.

Customers

We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.

Lena Stuckenbrock, effect® Senior Brand Manager

Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0

Downloads
For more information, see the downloads below.