effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.
Global Player
Turbocharged sales
Social Media
It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.
Lauft nicht, sondern RENNT!
Neben effect® BLACK AÇAÍ findet ihr jetzt auch unsere anderen Sorten wie HABIBI BERRY, STRAWBERRY APRICOT, COCONUT BLUEBERRY & GAZOZ bei EDEKA Südbayern! 💥
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Don’t just walk, RUN!
Alongside effect® BLACK AÇAÍ, you can now find our other flavours like HABIBI BERRY, STRAWBERRY APRICOT, COCONUT BLUEBERRY & GAZOZ at EDEKA Südbayern! 💥
#effect #effectenergy #effectyourenergizer
Mondays hit different with effect® PINK GRAPEFRUIT 💥
#effect #effectenergy #effectyourenergizer
THROWBACK 👀 What a ride!
Zusammen mit unserem Gewinner ging es auf den Nürburgring: 25 Kilometer, 73 Kurven, steile Abfahrten und jede Menge Adrenalin. @a.m.b.pics und seine Freundin Lea werden diesen Tag nicht so schnell vergessen.
Sollten wir sowas nochmal machen? Droppt’s in die Kommentare!
Big thanks an unsere Partner für diese coole Experience!
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THROWBACK 👀 What a ride!
Together with our winner, we hit the Nürburgring – 25 kilometers, 73 curves, steep descents, and pure adrenaline. @a.m.b.pics and his girlfriend Lea won’t forget this day anytime soon.
Should we do something like this again?
Let us know in the comments!
Big thanks to our partners for making this unforgettable experience possible.
#effect #effectenergy #effectyourenergizer
Keiner ist so ready fürs Wochenende wie wir! Schnapp dir ein paar eiskalte effect® GAZOZ & let’s go! 🤝
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Nobody’s as ready for the weekend as we are! Grab some ice-cold effect® GAZOZ & let’s roll! 🤝
#effect #effectenergy #effectyourenergizer
Smells like energy 👀 Unsere neuen effect® CAR SCENTS bringen deinen Lieblingstaste direkt ins Auto – jetzt als BLACK AÇAÍ & COCONUT BLUEBERRY.
Stylisch, intensiv, langanhaltend.
Für 5,99 € bei ninetythree.shop
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Smells like energy 👀 Our new effect® CAR SCENTS bring your favorite taste straight into your car – now available in BLACK AÇAÍ & COCONUT BLUEBERRY.
Stylish, intense, long-lasting.
For €5.99 at ninetythree.shop
#effect #effectenergy #effectyourenergizer
Wie wild ist unser neues Promotion-Car auf ner Skala von 1–10? 🥵 Be honest!
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How crazy is our new promo ride from 1 to 10? 🥵 Be honest!
#effect #effectenergy #effectyourenergizer #promo #car #raptor #ford
effect® GAMEDAY – OVER AND OUT!
Trotz der Niederlage gegen die Berlin Rebels: starke Performance der @paderborndolphins 🐬
Football-Vibes pur: Wurfstation, coole Gewinne, Halbzeit-Kicking-Contest, Exitsampling, kalte Drinks – und ein spannendes Spiel obendrauf. Was will man mehr?
Wir sind ready fürs nächste Heimspiel – Let’s go, Dolphins! 🏈
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effect® GAMEDAY – OVER AND OUT!
Despite the loss against the Berlin Rebels: strong performance by the @paderborndolphins 🐬
Pure football vibes: passing challenge, cool prizes, halftime kicking contest, exitsampling, cold drinks – and an exciting game on top. What more could you ask for?
We’re ready for the next home game – Let’s go, Dolphins! 🏈
#effect #effectenergy #effectyourenergizer #energydrink #football #paderborndolphins
effect® for free? 👀 Unsere Promo-Crew ist unterwegs – und versorgt euch mit eiskalten Drinks.
Schon gespottet? Sag uns, wo wir als Nächstes vorbeikommen sollen!
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effect® for free? 👀 Our promo crew is on the move – bringing you ice-cold drinks wherever you are.
Already spotted us? Tell us where we should stop next!
#effect #effectenergy #effectyourenergizer #sampling #forfree #drinks #energydrinks
COUNTDOWN IS ON 🔥 effect® GAMEDAY am 05.07! Paderborn Dolphins vs. Berlin Rebels – Kickoff um 16:00 Uhr im Hermann-Löns-Stadion. See you at the Game!
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COUNTDOWN IS ON 🔥 effect® GAMEDAY on July 5th! Paderborn Dolphins vs. Berlin Rebels – Kickoff at 4:00 PM at Hermann-Löns-Stadion. See you at the game!
#effect #effectenergy #effectyourenergizer #football #gameday
DON’T MISS OUT - effect® GAMEDAY am 05.07.! @paderborndolphins vs. Berlin Rebels um 16:00 Uhr im Hermann-Löns Stadion in Paderborn 🏈
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DON’T MISS OUT – effect® GAMEDAY on July 5th! Paderborn Dolphins vs. Berlin Rebels – Kickoff at 4:00 PM at Hermann-Löns-Stadion in Paderborn. 🏈
#effect #effectenergy #effectyourenergizer #gameday #football #paderborndolphins
NEU! effect® VODKA STRAWBERRY APRICOT
Fruchtig-frischer Geschmack von Erdbeeren und Aprikosen mit @9milevodka - jetzt als RTD mit 10 % Alkohol. 💥
Ab sofort in unserem Onlineshop auf ninetythree.shop und im Handel!
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NEW! effect® VODKA STRAWBERRY APRICOT
A fruity-fresh blend of strawberry and apricot with @9milevodka – now as an RTD with 10% alcohol. 💥
Available now in our online shop at ninetythree.shop and in stores!
#effect #effectmix #rtd #readytodrink
🏈 GIVEAWAY TIME – 2x2 VIP-TICKETS ZU GEWINNEN! 🏈
Am 05. Juli ist wieder effect® Gameday! Die Paderborn Dolphins treffen im Hermann-Löns-Stadion auf die Berlin Rebels. Kickoff ist um 16:00 Uhr!
Und du kannst live dabei sein: Wir verlosen 2x2 exklusive VIP-Tickets für dich und deine Begleitung!
So machst du mit:
✅ Folge @effectenergy & @paderborndolphins
✅ Like diesen Beitrag
✅ Markiere deine Begleitung in den Kommentaren
Bonus-Tipp für eine höhere Gewinnchance: Teile diesen Beitrag in deiner Story!
Das Gewinnspiel endet am Dienstag, den 01.07. um 13:00 Uhr. Der/die Gewinner:in wird anschließend nach dem Zufallsprinzip ermittelt und via Message benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird auch in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind nur Personen ab 18 Jahren in Deutschland. TeilnehmerInnen unter 18 Jahren können von dem Gewinnspiel auch nach Ziehung ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.
#effect #effectenergy #effectyourenergizer #giveaway
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Top gastronomy
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.
Lena Stuckenbrock, effect® Senior Brand Manager
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
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