The classic energy drink.

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effect® CLASSIC ENERGY

Unmistakable taste. Unavoidable enthusiasm.

effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 250 million cans sold in 2023

Social Media

More than 285 million social media contacts

Awarded by the industry

CLASSIC TASTE

effect® CLASSIC Energy is our origin.

It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.

More energy.

Discover our entire range

effect® on Instagram

Wer hat unsere neue Sorte PINK GRAPEFRUIT schon probiert? 😍💥 Ab jetzt exklusiv online bei ninetythree.shop oder auf Amazon – gönnt euch den freshesten Kick des Jahres! 🍊🔥
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Who has already tried our new flavor PINK GRAPEFRUIT? 😍💥 Now exclusively available online at ninetythree.shop or on Amazon – treat yourself to the freshest kick of the year! 🍊🔥

#effect #effectenergy #effectyourenergizer #newtaste #energydrink #pinkgrapefruit #grapefruit
POV: Wenn effect®️ MIX und @wgheld eure WG-Party crashen… 👀💥

👉 Wir waren in Bochum unterwegs und haben der WG-Party ein nices Upgrade verpasst – mit eiskalten Drinks, perfekter Ausstattung und Special Guest @justin.prince!

Welche WG sollen wir als nächstes besuchen? 🔥
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POV: When effect®️ MIX and @wgheld crash your house party… 👀💥

We hit Bochum and took the party to the next level – ice-cold drinks, full setup, and special guest @justin.prince! 

Which shared flat should we crash next? 🔥

#effect #effectenergy #effectyourenergizer #effectmix #readytodrink #rtd #wg #wgparty #party
Wie hättet ihr reagiert? 😂🤔
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How would you have reacted? 😂🤔

#effect #effectenergy #energydrink #beichte #viral
GIVEAWAY ALERT 🚨
 
HERE WE GO WEIBERFASTNACHT 🚀💥 Hast du am 27.02. noch nichts geplant?! Wir verlosen 2x2 Tickets für die Warehouse-Party in Köln! 🤜🤛
 
So machst du mit:
1️⃣ Folge @effectenergy.
2️⃣ Like diesen Beitrag.
2️⃣ Kommentiere, mit wem du hingehen möchtest.
 
OPTIONAL: Du willst deine Gewinnchance erhöhen? 🚀 Teile diesen Beitrag in deiner Story!
 
Viel Glück! 🍀

Das Gewinnspiel endet am Montag, den 20.01., um 13:00 Uhr. Die Gewinner werden per Zufallsprinzip ermittelt und anschließend benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird nicht von ihnen gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind Personen ab 18 Jahren in Deutschland. Teilnehmer:innen unter 18 Jahren können nachträglich ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.
Wähle deinen Favoriten! 🔥 Mit welcher Sorte startest du ins Jahr 2025? 👀🤝 
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Choose your favorite! 🔥 Which flavor are you starting 2025 with? 👀🤝

#effect #effectyourenergizer #effectenergy #energy #energydrink
2025 schmeckt jetzt schon zu gut 🤤🔥:
1️⃣ Hol dir unsere neue Sorte effect®️ PINK GRAPEFRUIT bei @officialninetythree oder auf Amazon 🍊
2️⃣ Kaltstellen &
3️⃣ Genießen!

🤝 Vertrau uns - das ist der beste Kickstart fürs Jahr! 

#effect #effectenergy #effectyourenergizer #pink #grapefruit #newtaste #neuesorte #energy #energydrink
FROHES NEUES JAHR! 🎉
2025 wird anders wild, energiegeladen und voller neuer Ideen. Bereit für spannende Launches, starke Projekte und jede Menge Power – mit euch an unserer Seite.

Wir sind bereit, euch durch das Jahr zu pushen. Stay tuned! 🚀🥳
Cheers auf ein krasses 2025! 💥
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HAPPY NEW YEAR! 🎉
2025 is coming in strong – wild, energized, and full of fresh ideas. Ready for exciting launches, strong projects, and tons of power – with you by our side.

We’re ready to push you through the year. Stay tuned! 🚀🥳
Cheers to an epic 2025! 💥

#effectenergy #effectyourenergizer #effect #energy #energydrink #audi #audir8 #audir8lmsgt3 #newyear #happynewyear #2025
MERRY CHRISTMAS, FRIENDS! 👀♥️

Das ganze effect® -Team wünscht euch ne fette Weihnachtszeit mit euren Liebsten – lasst es euch richtig gut gehen! Danke für ein krasses Jahr 2024! 👊

Cheers auf besinnliche Zeiten!
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MERRY CHRISTMAS, FRIENDS! 👀♥️

The entire effect®️ team wishes you an amazing holiday season with your loved ones – enjoy every moment! Thanks for an incredible 2024! 👊

Here’s to meaningful moments and great times ahead!”

#effect #effectenergy #effectyourenergizer #stayenergized
OUT NOW: effect® PINK GRAPEFRUIT! 🚨🍊 Hol dir unseren neuesten Energy-Boost auf ninetythree.shop und im Amazon Store – let’s go! 🚀💯😍 

👉 Bald auch deutschlandweit in den Regalen! 

In welchen Supermärkten soll unsere neue Sorte unbedingt landen? 👀
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OUT NOW: effect® PINK GRAPEFRUIT! 🚨🍊 Get our latest energy boost now at ninetythree.shop and on Amazon – let’s go! 🚀💯😍

👉 Soon available nationwide in stores!

Which supermarkets should our new flavor definitely land in? 👀

#effect #effectenergy #effectyourenergizer #pinkgrapefruit #grapefruit #newtaste
GASTRONOMY

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.

Customers

Over 8,900 gastronomy customers

Turbocharged sales

Over 1,500 connected beverage wholesalers

Top gastronomy

Almost 70% of Germany’s top restaurants trust us

RETAIL SECTOR

POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.

Customers

We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.

Lena Stuckenbrock, effect® Senior Brand Manager

Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0

Downloads
For more information, see the downloads below.