The classic energy drink.
effect® CLASSIC ENERGY
Unmistakable taste. Unavoidable enthusiasm.
effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.
Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
CLASSIC TASTE
effect® CLASSIC Energy is our origin.
It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.
More energy.
Discover our entire range
effect® on Instagram
Legitim, oder? 😎
PS: Happy Valentine’s Day 💘
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Legit, right? 😎
PS: Happy Valentine’s Day 💘
Welcher Anmachspruch hat bei euch bisher am besten gezogen? 😏🔥
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Which pick-up line has worked best for you so far? 😏🔥
KÖLLE ALAAF 🥳
Die 5. Jahreszeit hittet anders. Glitzer im Gesicht, Stimme weg, irgendwo läuft VIVA COLONIA – und effect® MIX? Muss dabei sein.
Mit welchem Kostüm zieht ihr dieses Jahr durch die Straßen? 😏🎉
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KÖLLE ALAAF 🥳
Carnival season hits different. Glitter on your face, voice gone, VIVA COLONIA on repeat – and effect® MIX? A must.
What costume are you rocking in the streets this year? 😏🎉
FALL IN LOVE mit unserem RETRO SLIM FLOW COOLER – inklusive passender Drinks 😍
Ready für Schmetterlinge im Bauch?
So bist du dabei:
♥️ @effectenergy folgen
♥️ Beitrag liken
♥️ 2 Freund*innen in den Kommentaren markieren
OPTIONAL:
🥰 Extra Love gibt’s, wenn du den Post in deiner Story teilst 🍀
Wenn dein Heart jetzt nicht skippt, wissen wir auch nicht weiter.
Das Gewinnspiel endet am Montag, den 26.02. um 13:00 Uhr. Der/die Gewinner:in wird anschließend nach dem Zufallsprinzip ermittelt und via Message benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird auch in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind nur Personen ab 18 Jahren in Deutschland. TeilnehmerInnen unter 18 Jahren können von dem Gewinnspiel auch nach Ziehung ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.
#giveaway #gewinnspiel #valentinsday #valentinstag
Wir sind für euch da! 🙂↕️
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We’ve got you! 🙂↕️
#superbowl #football
Super Bowl Vibes on! 🏈🔥 Natürlich darf effect® bei so einer langen Nacht nicht fehlen - für uns ganz klar der wahre MVP! 🙌
Habt ihr eure Drinks schon kalt gestellt?
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Super Bowl vibes on! 🏈🔥 Of course, effect® is a must for such a long night - for us, it’s the real MVP! 🙌
Have you chilled your drinks yet?
#superbowl #football #energydrink #mvp
effect® VODKA AÇAÍ 🤤
Unser Signature Drink RUBY ROCK® – fruchtige Açaí-Noten treffen granitgefilterten @9milevodka. Mit 10 % Kick bereit für Nächte, die man nie vergisst.
👉 Im Handel, bei ninetythree.shop oder Amazon erhältlich.
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effect® VODKA AÇAÍ 🤤
Our signature drink RUBY ROCK® – fruity açaí notes meet granule-filtered @9milevodka. With 10 % kick, ready for nights you’ll never forget.
#effectmix #rtd #readytodrink #drinkresponsibly
POV: Du bist dieses Jahr für Snacks & Drinks zuständig 🥵🏈 Welche halftime heroes dürfen bei euch nicht fehlen?
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POV: You’re in charge of snacks & drinks 🥵🏈 Which halftime heroes are a must?
#football #superbowl #halftime #halftimeshow
HALF TIME HERO beim Big Game:
Unser RUBY ROCK®! 🏈
40 ml @9milevodka
250 ml effect® BLACK AÇAÍ
Gemacht für echte Game-Day-Legenden. 🔥
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HALFTIME HERO at the Big Game:
Our RUBY ROCK®! 🏈
40 ml @9milevodka
250 ml effect® BLACK AÇAÍ
Made for true game-day legends. 🔥
#effect #9milevodka #superbowl #football #drink
Throwback zu effect® TUNE IT UP auf der @essenmotorshow 🔥 und dem Gewinner-Audi A3 von @luiisaka.
Revival dieses Jahr? 👀
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Throwback to effect® TUNE IT UP 🔥 and the winning Audi A3 by @luiisaka.
Revival this year? 👀
#effect #tuneitup #cartuning #audia3
🎉 XXL Amazon Karnevals-Deal auf unser effect®️ VODKA MIX SET. 🥳
Alle Sorten mit 10 % Kick – AÇAÍ, GUAVA, CLASSIC ENERGY & STRAWBERRY APRICOT, gemixt mit 9 MILE Vodka. Easy Premium-Longdrink für die jecke Karnevalszeit 🔥
Wo feiert ihr dieses Jahr?
Aktionszeitraum: 04.02. - 13.02.2026
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🎉 XXL Amazon Carnival Deal on our effect® VODKA MIX SET 🥳
All flavors with a 10% kick – AÇAÍ, GUAVA, CLASSIC ENERGY & STRAWBERRY APRICOT, mixed with 9 MILE Vodka. An easy premium long drink for the carnival season 🔥
Where are you celebrating this year? 👀
Promo period: 04.02. – 13.02.2026
#effectmix #karneval #deal #amazon
GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Customers
Over 8,900 gastronomy customers
Turbocharged sales
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Customers
We support over 40,000 retail customers
Turbocharged sales
We support over 50 key account centres
Petrol stations
We supply over 12,000 filling stations
We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.
Lena Stuckenbrock, effect® Senior Brand Manager
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.