Ready to drink.
Ready to party!

"
effect® MIX

effect® MIX is a powerful mix.

Open a can and party hard: effect® MIX is the new party flavour for on the go! The perfect mix of effect® energy drink and high-quality 9 MILE vodka in a cool matt black look. Fans of ready-mixed alcoholic drinks can get their hands of true quality. And get every party started.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 250 million cans sold in 2023

Social Media

More than 285 million social media contacts

Awarded by the industry

Ready-to-serve vodka energy

The classic mix for on the go

The 10% alcohol content ready-to-serve effect® shows you have good taste and a flair for trends. Thanks to the excellent combination of effect® flavour and 9 MILE VODKA, all taste and party fans will get their money’s worth.

More energy.

Discover our entire range

effect® on Instagram

OUT NOW: effect® PINK GRAPEFRUIT! 🚨🍊 Hol dir unseren neuesten Energy-Boost auf ninetythree.shop und im Amazon Store – let’s go! 🚀💯😍 

👉 Bald auch deutschlandweit in den Regalen! 

In welchen Supermärkten soll unsere neue Sorte unbedingt landen? 👀
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OUT NOW: effect® PINK GRAPEFRUIT! 🚨🍊 Get our latest energy boost now at ninetythree.shop and on Amazon – let’s go! 🚀💯😍

👉 Soon available nationwide in stores!

Which supermarkets should our new flavor definitely land in? 👀

#effect #effectenergy #effectyourenergizer #pinkgrapefruit #grapefruit #newtaste
WEEKEND VIBES: FOCUS ON THE GOOD STUFF💥🔋 

#effect #effectenergy #effectmix #readytodrink #rtd #weekend #weekendvibes
COMING SOON: effect®️ PINK GRAPEFRUIT! 🍊🔥 Intensive rosa Grapefruit trifft auf tropische Nuancen und eine fruchtige Zitrus-Explosion – der ultimative Energiekick für jeden Tag! 💥

Bereit für den freshen Vibe? 🤤💯
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COMING SOON: effect®️ PINK GRAPEFRUIT! 🍊🔥 Intense pink grapefruit meets tropical notes and a fruity citrus explosion – the ultimate energy boost for every day! 💥

Ready for the fresh vibe? 🤤💯

#effect #effectenergy #energydrink #energy #newtaste #pinkgrapefruit #drink #drinks #new
EMS 2024 - was für ein Ride! 🚗💨 Pure Power und unglaubliche Vibes von Anfang bis Ende! 🙌
 
Shoutout an euch für den krassen Support und an unsere Partner @maxtondesign_germany, @borbet_wheels und @millteksportdeutschland für die top Zusammenarbeit! 🙌💯
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EMS 2024 – What a ride! 🚗💨 Pure power and incredible vibes from start to finish! 🙌
 
Big shoutout to all of you for the insane support and to our partners @maxtondesign_germany, @borbet_wheels, and @millteksportdeutschland for the amazing collaboration! 🙌💯
🚨BIG NEWS: Neue Sorte incoming 🤫. Wisst ihr, wo sie sich versteckt? 🔎
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🚨BIG NEWS: New flavour incoming 🤫. Do you know where it’s hiding? 🔎
Was hat euch der Nikolaus mitgebracht? 🎅
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What did Saint Nicholas bring you? 🎅

#effectenergy #energydrink #nikolaus #nikolausgeschenk #nikolauswarda
XMAS INCOMING! 🎅🔥 Geschenke für die krasseste Community? Klar, die stehen ganz oben auf der Liste! Wir haben coole Pakete für euch zusammengestellt – also nicht verpassen und mitmachen! 🎁
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XMAS INCOMING! 🎅🔥 Gifts for the best community? Of course, they’re at the top of the list! We’ve put together some awesome packages for you – don’t miss out, join in! 🎁

#effect #effectenergy #giveaway #xmas #christmas #christmasgiveaway
Gönnermodus on: Der beste Reim auf HABIBI BERRY bekommt 3x Trays unserer neuen Sorte 🍇💜. LET‘SSSS GO! 🔥 #effect #effectenergy #rewe #energydrink #energy
GASTRONOMY

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.

Customers

Over 8,900 gastronomy customers

Turbocharged sales

Over 1,500 connected beverage wholesalers

Top gastronomy

Almost 70% of Germany’s top restaurants trust us

your energizer.

RETAIL SECTOR

POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.

Customers

We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0

Downloads
For more information, see the downloads below.