Ready to drink.
Ready to party!
effect® MIX
effect® MIX is a powerful mix.
Open a can and party hard: effect® MIX is the new party flavour for on the go! The perfect mix of effect® energy drink and high-quality 9 MILE vodka in a cool matt black look. Fans of ready-mixed alcoholic drinks can get their hands of true quality. And get every party started.

Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
Ready-to-serve vodka energy
The classic mix for on the go
The 10% alcohol content ready-to-serve effect® shows you have good taste and a flair for trends. Thanks to the excellent combination of effect® flavour and 9 MILE VODKA, all taste and party fans will get their money’s worth.
More energy.
Discover our entire range
effect® on Instagram
GUAVA MASSIVE Slushi 😮💨☀️
👉 Welchen Slushi sollen wir als Nächstes machen?
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GUAVA MASSIVE Slushie 😮💨☀️
👉 Which slushie should we make next?
#effect #effectenergy #energydrinklove #energydrinkaddict #energydrinks #energydrinks #newtaste #yourenergizer #guava #massive

Ihr wolltet HABIBI BERRY Slushi - ihr kriegt HABIBI BERRY Slushi. 🤝 So easy, so fresh, so lecker 🤤 Wer probiert ihn als erstes aus?
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You wanted HABIBI BERRY Slushi – you get HABIBI BERRY Slushi. 🤝 So easy, so fresh, so delicious 🤤 Who’s going to try it first?
#effect #effectenergy #effectyourenergizer #ninja #ninjaslushi #slushi #slush

🥒💥 effect® GURKENWASSER - JETZT NEU!
Der perfekte Kick für deine Glow Up Routine. Wer hat Bock zu probieren?! 😍
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🥒💥 effect® CUCUMBER WATER - NEW!
The perfect kick for your Glow Up routine. Who’s ready to try it?! 😍
#effect #effectenergy #effectyourenergizer #gurke #cucumber #energy #energydrinklove #newtaste #newproduct #energyboost #firstapril #aprilapril

COCONUT BLUEBERRY Slushi aus der @ninja.deutschland Gefriergetränkemaschine. 😍❄️🥥 Der Sommertrend 2025 kann so easy sein ✌️
Welches Slushi sollen wir als Nächstes machen?
#effect #effectenergy #effectyourenergizer #ninja #ninjaslushi #slushi

Racing am Nürburgring 🏁💥 mit dem effect® Audi R8 GT3 – full throttle, straight vibes!
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Racing at the Nürburgring 🏁💥 with the effect® Audi R8 GT3 – full throttle, straight vibes!
🏎️: @lemmerzpierre
🤝: @patrickschneider_up2race
#effect #effectenergy #effectyourenergizer #racing #racecar #motorsport #nürburgring #grünehölle

WHAT AN EXPERIENCE! 🏎️💥🏁 Gemeinsam mit unserem Gewinner ging’s ab auf den Nürburgring – 25 km, 73 Kurven, steile Abfahrten und Vollgas durch die grüne Hölle. Ein Ride, den @a.m.b.pics und seine Freundin Lea nie vergessen werden! 🙌 Danke an unsere Partner für diese Experience! 🤝🔥
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WHAT AN EXPERIENCE! 🏎️💥🏁 Together with our winner, we hit the Nürburgring – 25 km, 73 corners, steep descents, and full throttle through the Green Hell. A ride that @a.m.b.pics and his girlfriend Lea will never forget! 🙌 Big thanks to our partners for making this experience possible! 🤝🔥
#effect #effectenergy #effectyourenergizer #racing #car #nürburgring

POV: ein ganz normaler Donnerstagabend in der WG 🥵🔥
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POV: Just another regular Thursday night in the shared apartment 🥵🔥
#effect #effectenergy #effectyourenergizer #energydrinks #effectmix #readytodrink #readytoparty #rtd
@createdbymaxi

🔥 Fruchtig, frisch, energiegeladen! Unsere Limited Edition effect®️ PINK GRAPEFRUIT kommt ab Mitte März in den Handel! Wer ist ready für den neuen Energy-Kick? 😍💥
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🔥 Fruity, fresh, and full of energy! Our Limited Edition effect®️ PINK GRAPEFRUIT hits stores mid-March! Who’s ready for the new energy kick? 😍💥
#effect #effectenergy #effectyourenergizer #pinkgrapefruit #newtaste #new

Ever tried HABIBI BERRY? 🍇👊💥
#effect #effectenergy #effectyourenergizer #habibi #berry #energydrink #car #caredit

ON THE WAY TO THE NEXT PARTY WITH ICE-COLD effect® MIX 🖤🙌
#effect #effectenergy #effectyourenergizer #energydrink #rtd #readytodrink #readytoparty #9mile #9milevodka

GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Over 8,900 gastronomy customers
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
your energizer.
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
We support over 40,000 retail customers
We support over 50 key account centres
We supply over 12,000 filling stations
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.