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Ready to drink.
Ready to party!

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effect® MIX

effect® MIX is a powerful mix.

Open a can and party hard: effect® MIX is the new party flavour for on the go! The perfect mix of effect® energy drink and high-quality 9 MILE vodka in a cool matt black look. Fans of ready-mixed alcoholic drinks can get their hands of true quality. And get every party started.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 250 million cans sold in 2023

Social Media

More than 285 million social media contacts

Awarded by the industry

Ready-to-serve vodka energy

The classic mix for on the go

The 10% alcohol content ready-to-serve effect® shows you have good taste and a flair for trends. Thanks to the excellent combination of effect® flavour and 9 MILE VODKA, all taste and party fans will get their money’s worth.

effect® VODKA ENERGY

0.33 l can

effect® VODKA AÇAÍ

0.33 l can

effect® VODKA GUAVA

0.33 l can

effect® VODKA STRAWBERRY APRICOT

0.33 l can
Contact Sales
More energy.

Discover our entire range

effect® Classic Energy

The classic energy drink.
More

effect® FLAVOURED Energy

Exciting taste with energy compounds.
More

effect® on Instagram

@backiosk in Köln ist @justin.prince APPROVED 💪🔥
_
@backiosk in Cologne is @justin.prince APPROVED 💪🔥

#effect #effectenergy #effectyourenergizer #justinprince #kiosk #branding

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Open post by effectenergy with ID 18085298992950197
@backiosk in Köln ist @justin.prince APPROVED 💪🔥 _ @backiosk in Cologne is @justin.prince APPROVED 💪🔥 #effect #effectenergy #effectyourenergizer #justinprince #kiosk #branding

Neuer Look für den @backiosk in Köln 👀

effect® hat dem Spot ein komplettes Makeover verpasst – jetzt sieht man auf den ersten Blick, wo’s unsere Drinks gibt 🤝

Wer hat das neue Branding schon gesehen?
_
Fresh look for @backiosk in Cologne 👀

effect® just dropped a full makeover – now it’s crystal clear where to grab your Energy 🤝

Who’s seen the new branding?

#effect #effectyourenergizer #effectenergy #kiosk #kioskdesign #branding #backiosk #köln #cologne

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Open post by effectenergy with ID 17886367911387696
Neuer Look für den @backiosk in Köln 👀 effect® hat dem Spot ein komplettes Makeover verpasst – jetzt sieht man auf den ersten Blick, wo’s unsere Drinks gibt 🤝 Wer hat das neue Branding schon gesehen? _ Fresh look for @backiosk in Cologne 👀 effect® just dropped a full makeover – now it’s crystal clear where to grab your Energy 🤝 Who’s seen the new branding? #effect #effectyourenergizer #effectenergy #kiosk #kioskdesign #branding #backiosk #köln #cologne

LAST MINUTE HALLOWEEN DRINK INSPO 🎃 schaurig süß, cotton-candy vibes 🍬💗 mit effect® BUBBLE GUM – trust me, it hits 👀
_
LAST MINUTE HALLOWEEN DRINK INSPO 🎃 spooky sweet, full of cotton-candy vibes 🍬💗 made with effect® BUBBLE GUM – trust me, it hits 👀

#effect #effectenergy #effectyourenergizer #halloween #spooky #spookyseason #drink #drinksinspo

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Open post by effectenergy with ID 18087681229740359
LAST MINUTE HALLOWEEN DRINK INSPO 🎃 schaurig süß, cotton-candy vibes 🍬💗 mit effect® BUBBLE GUM – trust me, it hits 👀 _ LAST MINUTE HALLOWEEN DRINK INSPO 🎃 spooky sweet, full of cotton-candy vibes 🍬💗 made with effect® BUBBLE GUM – trust me, it hits 👀 #effect #effectenergy #effectyourenergizer #halloween #spooky #spookyseason #drink #drinksinspo

Wenn die Nacht lebt – bleib wach. 👻🦇
effect®️ Energy – dein Boost für Halloween.
_
When the night comes alive – stay awake. 👻🦇
effect®️ Energy – your boost for Halloween.

#effect #effectenergy #effectyourenergizer #halloween

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Open post by effectenergy with ID 18101063122658536
Wenn die Nacht lebt – bleib wach. 👻🦇 effect®️ Energy – dein Boost für Halloween. _ When the night comes alive – stay awake. 👻🦇 effect®️ Energy – your boost for Halloween. #effect #effectenergy #effectyourenergizer #halloween

Ghoul’s Guava Elixir ⚡️ Dieser spooky Drink hat nicht nur eine krasse Farbe, sondern ist auch schnell zubereitet – perfekt für deine Halloween-Party! 💀

Rezept:
100 ml effect®️ GUAVA MASSIVE
100 ml Sprite
20 ml Blue Curaçao
10 ml Grenadine

Happy Halloween! 🎃
_
Ghoul’s Guava Elixir ⚡️
This spooky drink doesn’t just look insane – it’s super easy to make and perfect for your Halloween party! 💀

Recipe:
100 ml effect®️ GUAVA MASSIVE
100 ml Sprite
20 ml Blue Curaçao
10 ml Grenadine

Happy Halloween! 🎃

#effect #effectenergy #energydrink #halloween #spooky #spookyseason #horror #halloweendrinks

56 2
Open post by effectenergy with ID 18174370318362292
Ghoul’s Guava Elixir ⚡️ Dieser spooky Drink hat nicht nur eine krasse Farbe, sondern ist auch schnell zubereitet – perfekt für deine Halloween-Party! 💀 Rezept: 100 ml effect®️ GUAVA MASSIVE 100 ml Sprite 20 ml Blue Curaçao 10 ml Grenadine Happy Halloween! 🎃 _ Ghoul’s Guava Elixir ⚡️ This spooky drink doesn’t just look insane – it’s super easy to make and perfect for your Halloween party! 💀 Recipe: 100 ml effect®️ GUAVA MASSIVE 100 ml Sprite 20 ml Blue Curaçao 10 ml Grenadine Happy Halloween! 🎃 #effect #effectenergy #energydrink #halloween #spooky #spookyseason #horror #halloweendrinks

effect® goes Vienna! 🚀 Kostenlose Drinks, 100% Geschmack & Energy-Boost! Next stop? Drop deine City in die Comments… 🤜🤛
_
effect® goes Vienna! 🚀 Free drinks, 100% flavour & energy boost! Next stop? Drop your city in the comments… 🤜🤛

#effect #effectenergy #effectyourenergizer #sampling #forfree #drinks #wien #vienna

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Open post by effectenergy with ID 18096004027770612
effect® goes Vienna! 🚀 Kostenlose Drinks, 100% Geschmack & Energy-Boost! Next stop? Drop deine City in die Comments… 🤜🤛 _ effect® goes Vienna! 🚀 Free drinks, 100% flavour & energy boost! Next stop? Drop your city in the comments… 🤜🤛 #effect #effectenergy #effectyourenergizer #sampling #forfree #drinks #wien #vienna
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GASTRONOMY

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.

Customers

Over 8,900 gastronomy customers

Turbocharged sales

Over 1,500 connected beverage wholesalers

Top gastronomy

Almost 70% of Germany’s top restaurants trust us

your energizer.

RETAIL SECTOR

POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.

Customers

We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0

Send e-mail

Downloads
For more information, see the downloads below.