Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Turbocharged sales
Social Media
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
GUAVA MASSIVE Slushi 😮💨☀️
👉 Welchen Slushi sollen wir als Nächstes machen?
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GUAVA MASSIVE Slushie 😮💨☀️
👉 Which slushie should we make next?
#effect #effectenergy #energydrinklove #energydrinkaddict #energydrinks #energydrinks #newtaste #yourenergizer #guava #massive
Ihr wolltet HABIBI BERRY Slushi - ihr kriegt HABIBI BERRY Slushi. 🤝 So easy, so fresh, so lecker 🤤 Wer probiert ihn als erstes aus?
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You wanted HABIBI BERRY Slushi – you get HABIBI BERRY Slushi. 🤝 So easy, so fresh, so delicious 🤤 Who’s going to try it first?
#effect #effectenergy #effectyourenergizer #ninja #ninjaslushi #slushi #slush
🥒💥 effect® GURKENWASSER - JETZT NEU!
Der perfekte Kick für deine Glow Up Routine. Wer hat Bock zu probieren?! 😍
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🥒💥 effect® CUCUMBER WATER - NEW!
The perfect kick for your Glow Up routine. Who’s ready to try it?! 😍
#effect #effectenergy #effectyourenergizer #gurke #cucumber #energy #energydrinklove #newtaste #newproduct #energyboost #firstapril #aprilapril
COCONUT BLUEBERRY Slushi aus der @ninja.deutschland Gefriergetränkemaschine. 😍❄️🥥 Der Sommertrend 2025 kann so easy sein ✌️
Welches Slushi sollen wir als Nächstes machen?
#effect #effectenergy #effectyourenergizer #ninja #ninjaslushi #slushi
Racing am Nürburgring 🏁💥 mit dem effect® Audi R8 GT3 – full throttle, straight vibes!
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Racing at the Nürburgring 🏁💥 with the effect® Audi R8 GT3 – full throttle, straight vibes!
🏎️: @lemmerzpierre
🤝: @patrickschneider_up2race
#effect #effectenergy #effectyourenergizer #racing #racecar #motorsport #nürburgring #grünehölle
WHAT AN EXPERIENCE! 🏎️💥🏁 Gemeinsam mit unserem Gewinner ging’s ab auf den Nürburgring – 25 km, 73 Kurven, steile Abfahrten und Vollgas durch die grüne Hölle. Ein Ride, den @a.m.b.pics und seine Freundin Lea nie vergessen werden! 🙌 Danke an unsere Partner für diese Experience! 🤝🔥
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WHAT AN EXPERIENCE! 🏎️💥🏁 Together with our winner, we hit the Nürburgring – 25 km, 73 corners, steep descents, and full throttle through the Green Hell. A ride that @a.m.b.pics and his girlfriend Lea will never forget! 🙌 Big thanks to our partners for making this experience possible! 🤝🔥
#effect #effectenergy #effectyourenergizer #racing #car #nürburgring
POV: ein ganz normaler Donnerstagabend in der WG 🥵🔥
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POV: Just another regular Thursday night in the shared apartment 🥵🔥
#effect #effectenergy #effectyourenergizer #energydrinks #effectmix #readytodrink #readytoparty #rtd
@createdbymaxi
🔥 Fruchtig, frisch, energiegeladen! Unsere Limited Edition effect®️ PINK GRAPEFRUIT kommt ab Mitte März in den Handel! Wer ist ready für den neuen Energy-Kick? 😍💥
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🔥 Fruity, fresh, and full of energy! Our Limited Edition effect®️ PINK GRAPEFRUIT hits stores mid-March! Who’s ready for the new energy kick? 😍💥
#effect #effectenergy #effectyourenergizer #pinkgrapefruit #newtaste #new
Ever tried HABIBI BERRY? 🍇👊💥
#effect #effectenergy #effectyourenergizer #habibi #berry #energydrink #car #caredit
ON THE WAY TO THE NEXT PARTY WITH ICE-COLD effect® MIX 🖤🙌
#effect #effectenergy #effectyourenergizer #energydrink #rtd #readytodrink #readytoparty #9mile #9milevodka
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Top gastronomy
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
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